Strategies to avoid failure as an Entrepreneur

Strategies to avoid failure as an Entrepreneur
Strategies to survive as a Entrepreneur

Entrepreneurs are behind every small and big corporations of today. Whether it is a home based business or a public company all starts usually from the idea of a single person or a small team. However not all ideas of entrepreneurship bloom into success. A CB Insights survey revealed 9 out of 10 entrepreneurship fails. After a tragic suicide of an entrepreneur of a company named ECOMOM, CB Insights gave a research on Strategies to avoid failure as an Entrepreneur based on the postmortems of the failed entrepreneurship.

First Strategies to avoid failure as an Entrepreneur is-Know how to manage

The prevalent problem entrepreneurs face is that though they have passion for the cause mostly they lack the management skills to run a business smoothly. Most of the causes of failure are associated to this point like-not being able to asses market need, pricing, get outcompeted, lack business model, poor marketing, not using network.

Strategies to avoid failure as an Entrepreneur
20 reasons behind failure of a startup


Single owner leads to more vulnerability

Steve Hogan, Owner of Tech-Rx once said possibility of failure in a single handed running business is more. A co owner can help to get through the problems like-ran out of investor, wrong team, not using advisor. As a different perspective comes into picture, he can help you to see if you are trying to sell a product not having a market demand or can tell you some hard truth which you may not be able to see by yourself. However it have some destruction if you are wrong at choosing a partner. A sluggish partner can be a reason to fail to proving the points-Not right team, disharmony in team ,legal challenges, lack passion from co owner.

Have a filthy rich and genuine investor 

Cash in bank is definitely a big support to make any radical decision or change of plans. Also you need to be adept in managing shorter receivables and payable. The short term asset and liability combination will give you an edge against foregoing opportunity cost of reserving cash in bank. We can see cash flow problem is a 2nd largest problem. In case you are not that rich to pump money to the business try finding a investor who will invest for you. ‘An idea is worth million dollars’ all one need is to attract the right kind of investor.

Strategies to avoid failure as an Entrepreneur
Good cash-flow is like oxygen for a new startup

Don’t let that happen to you. Admit that you don’t know what you don’t know about business, starting with these 15 tips guaranteed to help keep you and your company out of hot water. Some are straightforward, others are counter intuitive, but they’re all true. And some day they’ll save your butt.

Know all about intellectual property

Many of us have a vague idea about copyright, trademark, trade secret, patent etc. However these are the heart of a business. It is crucial to protect all intellectual property and knowing legal actions to be taken against the criminal who tries to compromise your IP.

Strategies to avoid failure as an Entrepreneur
It is crucial to protect all intellectual property

Be humane but don’t try to be saint

It is really difficult to juggle a business and always maintain a good rapport with the stakeholders.

Strategies to avoid failure as an Entrepreneur
Navigate through situations with logic and profit perspective

Sometimes you may need to be nice; however times will come when you will need to be blunt and composed. Learning to navigate through situations with logic and profit perspective is more important in most of the time. A set of basic business ethics will help you to identify the situation of when to be polite and when not.

 Be efficient in writing effective agreements

You cannot be an expert in writing agreement or knowing what to look for ,in an agreement when you read it. However you can hire an expert and learn from him, you can Google or you can take suggestions.

Strategies to avoid failure as an Entrepreneur
Be smart in your paperwork to not be at the failing end

It was the confusing terms of Zuckerberg in 2003 that his partner Eduardo Saverin failed to understand and landed him from 30% stakes to diluted stakes of less than 10% which he managed to improve to 5% later on after suing Facebook. So beware about this most wanted skill of an entrepreneur.

Business cannot be part time

Strategies to avoid failure as an Entrepreneur
Business is not part-time

If you are a student who wants to start a business besides study or an employee who want a venture to earn some extra money, keep this in mind that to establish the business you will need to be involved; involvement of time, money, interest and effort. All these involvement means only one thing- business needs all your attention. You cannot expect to be a success without giving your full time on it.

This runs the risk of burning out, lacking passion etc when your focus is diluted.

Know all about your finances

You have to talk and make forecast while you are with the investors or external auditors or with yourself. You have to be super smart when it comes to the figures of your-estimation, asset, liability, sale, profit, loss, cashflow, capital requirement, tax rate, interest and so on.

Strategies to avoid failure as an Entrepreneur
Know all about finance

Major decisions are to be made based on these figures. So If you are not comfortable with figure, shrug the discomfort off ;learn inside out about your finance.

Be humble

“There is false humility and genuine humility and between them, there is a desire of the practitioner to become humble. “ Even the most achieved owners do value humility as an important trait. It helps one to grow more and be reasonable. Humbleness is a great trait for leaders.

Strategies to avoid failure as an Entrepreneur
Leaders who failed mostly attributed to their bad attitudes

Figure 1 top-Mike Jeffries, From left bottom-Joe Cassano, Jeffery Skilling-example of pride and fall

CEO of Enron Jeff Skilling, CEO of Enron  Joe Cassano a leader in American International Group (AIG) and Abercrombie CEO Mike Jeffries are three extreme example of overconfidence and failure. Despite their very good reputation of success traits their ego, overconfidence and self obsession were deemed to be the reason behind the failures of the organizations and of themselves.

Do not hire or fire hastily

Hiring hastily is not a good idea; in some cases firing too fast may not be a good idea too. In case of hiring, it involves a lot of cost. The total process of hiring, training and keeping the employee it all may go in vain if the choice in first place was a wrong one.

Strategies to avoid failure as an Entrepreneur
Do not hire or fire hastily

In case of firing if you have a problem (other than felony or something totally not worthy to compromise for) with the employee gives it some time to rest. Diagnose if the problem is him or something else. Usually in 90% cases employee faces difficulty to perform because of management issues. Before taking such a decision look inside the problem. Sometimes best answers are achieved by looking into mirror.

Every strategy in life has some consequences. Entrepreneurs are historically deemed as the strategists so no article can teach you Strategies to avoid failure as an Entrepreneur. Books and literature can only give you perspective and aid you to make your own way of accomplishments. After all there is no harm in learning from mistakes of others…right?

Strategies to avoid failure as an Entrepreneur

Conflict management

Fortunately scholarly articles on conflict management are not in scarcity over internet. Today if you are having a conflict with your colleague or spouse or anyone in of your acquaintance you can rush toward Google and find out some interesting fact about it. However too much material can make you feel lost sometimes,so I am trying to keep it simple, discuss about 5 different perspective of conflict resolution that works in different contexts.

Conflict management
A cooperative intention can resolve a conflict peacefully.

Thomas-Kilmann Conflict Mode Instrument shows that-In general someone’s personality type will determine his conflict management style in major aspects-

Assertiveness and cooperativeness are two important dimension in this 5 conflict management styles


  1. Accommodating

High in Cooperation, Low in Assertiveness

Such situation arise cooperation of someone goes beyond his self objective and achievements. Such situation a conflict will be resolved at one person’s favor and other person’s sacrifice.

Conflict management
When one party give in and other party give nothing its called accommodating

This may work only if those who get his demand fulfilled are an expert or know something important for both parties betterment.

If it is a trial matter for you and your objective is to maintain a good rapport with the other party than this strategy will be beneficial.

  1. Avoiding

Low in Assertiveness, Low in Cooperation

When someone choose to resolve the issue by simply ignoring the other person’s interest or problem than such scenario occur. You are being only concerned about your aim and ignoring other party’s objective.

Conflict management
Ignoring the other person can also get the result

This will not work in long-term because mutual help is required for both of your success. So if he feel neglected he may revolt in future and total function may shut down.

When it is about a situation where other party is too emotionally charged and if he needs space, time to sooth than avoiding can work just fine.

When you see chance of winning by adjusting is close to zero or if you have to pay really high price in negotiation. In such cases you can choose this style but it works only for a short time so you may need to think of an alternative before it fails.

  1. Collaborating

High in Cooperation, High in Assertiveness

A true win win situation. Both parties agree on matters that leads to there goal achievement. A scenario every conflict resolution may seek for, however this is not easy to achieve and require innovative solution.

Conflict management
The most efficient way of handing conflict-Collaborating

This may need to redefine the challenges looking for creative idea from multiple individuals. Such solution may need costly or time consuming infrastructural setup. I may need meeting with board directors or authoritative personnel as well if the matter is of that high involvement. Most importantly it works when both party really trust each other and respect each other’s objective

  1. Competing

High in Assertiveness, low in Cooperation

This is Opposite of Accommodating. This is the “win-lose” situation. Where you know what other party seeks but instead of helping you will ignore his priority, not help him, and treat him as a contender. You are threatened by other party’s success and leave no stone unturned to win. You may even do the things that will cost him because you only want your success.

Conflict management
Where you know what other party seeks but you ignore his priority, and treat him as a contender.

This works when you are aware that your intentions are right. You need a quick solution, when negotiation or becoming accommodating will cost you your own goal.

This will definitely tarnish your relation with the other party.

  1. Compromising

Medium in Assertiveness, Medium in Cooperation

This is the “lose-lose” scenario where no party reaches destination both settle for something less.

Conflict management
This is the “lose-lose” scenario where no party reaches destination both settle for something less

It is the easy way out when both could aim for collaboration. Useful if your goal is less important than your relation with the other party. If both of your goals are equally meaningful and important to both of you than this is a solution but  from such understanding collaborating is best alternative.

The kind of person you are the fight or defense mechanism you use for sustaining does have a lot to do with your conflict management style. So becoming a winner in conflict management you need to be aware of self. If your style works for you than great, if not than it is time to look for alternative.

One can try scenario based approaches; trial and error basis for different scenarios. Conflict is inevitable so if one can embrace it as an opportunity to turn it in someone’s favor or to end the conflict into a better destination than it is rather an achievement.Some more approach of conflict management is shown in the video

The science behind conflict

Did you ever have an issue with the ICT colleague who seldom cooperate you with a software installation or a technical issue resolve?Did you wonder what is the science behind conflict

Are you clueless why the mother of your child’s friend quite often gives you the look “Do I know you” despite the fact that both of your children studies together for quite a long time.

Have your spouse complained about how much she has to sacrifice for you, as you do not understand her priorities?

I guess this example will go on and on and in most cases we will be on same page. These simple examples of conflicts can sometimes drag into bigger points. Human need to be belonged and valued makes it necessary for us to know why we may not get along with some and how to deal with the conflicts that hinders our goals and relationships.

The science behind Conflict

  • Different Goals

Two people aiming for a shared goal generally have same priority and understand what is best for each other. Vice versa may arise if two person aims for different goals or have a conflicting goal (mutually exclusive option).Than conflicts may arise.

The science behind conflict
Different goal can create conflict
  • Personality conflicts.

Some people are friendly others not, some are egoistic while some are liberal, some are conservative some are modern, some are jolly while some are very sentimental and difficult to handle. Different personalities may feel attracted but like minded people generally get along well. Difference in personality traits causes most of the conflict.

The science behind conflict
Difference in personality traits causes most of the conflict
  • Scarce resources:

    Conflict due to scarcity in resource is a very common thing. Suppose you need a gas line for your home but only one person in your neighborhood will get the connection as there is scarcity. A conflict between neighbors will be inevitable.

  • Perceptions:

    Different family and educational backgrounds,

    Difference in perception can make both right yet cause a conflict
    Difference in perception can make both right yet cause a conflict

    experiences, financial situation, IQ and training can lead to different perception for individual under the same context of reality. Such variation in perception also causes difference in judgment and results conflict.

  • Colliding of principles and interests:

    Conflict arise between a bank’s credit and marketing department quite often. It happens because of both parties interests are conflicting. Though both want company to profit Credit wants it through maintain a good credit rated portfolio and marketing wants to have a bigger portfolio irrespective of the quality of credit.

    Science behind conflict
    Because of colliding interest two completely different principled opposition get votes in a election.

    Such conflicts are manageable if a neutral party can pacify and lighten why each are so different in judgments.

  • Power and status differences:

    Powerful people behave differently than those with less power; sometime a negotiator can say all the rational and positive thing still other party may remain unconvinced. This occur when status of two individual is very different and a sense of competition or insecurity exist. Powerless people quite often loath the powerful.

The science behind conflict
when status of two individual is very different and a sense of competition or insecurity exist. Powerless people quite often loath the powerful

Skepticism or disgust may exist between them this lead to not understanding the logic and behaving irrationally. Vice versa also happen.Those with certain hold of power become cripple to understand the point of view of the weaker. Such differences lead to obvious conflict in all aspect of society especially in organizations.

Conflict has some advantages

Science says it is obvious to have conflict. Before resisting the idea that conflict exist let us look at the brighter side. All conflicts are not bad

  • Conflict shows that problems exist
  • Discussion of conflicting views help to lead towards better solutions.
  • If conflict is recognized and steps are taken to resolve it than it saves time energy and long-term bitterness
  • Many times conflict may occur by challenging an old assumptions, such initiative can lead to changes in obsolete beliefs and processes.
  • Creative idea and solutions are promoted at conflict resolution.
  • Sometimes a conflict gives the opportunity to know about the other person’s priority.
  • Through conflict resolution apparently builds up self esteem.
  • Conflict resolution helps mutual understanding and self improvement.

This is why how a person deals with conflict limits or allows to a great extent to his personal and professional success.So next time you have a conflict do not rush into blame game and be skeptic about the science behind conflict.This may help you to resolve the conflict as well.

Be more successful in job

Be more successful in jobWe are almost out of the post recession trauma, losing jobs and tight job market is no longer our scariest nightmare. Still there many millenials and late boomers feel like company is not valuing them. Or feel the need to do more for attaining the skills to be more successful in job, for the sake of a better career growth or promotion.

Be more successful in job
Reasons US employee finding it hard to apply for job

For them I have news- latest talent shortage survey result says other than a real shortage of technical know how one of the top 5 biggest problem employers face is- not finding enough employee with the soft skill they seek.

Report says- lack of professionalism as 5%, Lack of flexibility as 3%, Lack of enthusiasm/motivation/learning mindset to be 2% as 9th,10th and 11th top reasons of employers to not find the right person.

Almost same reasons are responsible for employees to not able to achieve their deserve success in a job. Skills that many of us never considered to be important enough can cause big difference on how employer views an employee’s performance.

Be there

To be able to be more successful in job you may never have considered the importance of showing up. When we graduate or write resume or think about self improvement tips-we seldom think about not loving the work enough to show up every day.

Be more successful in job
Those who loose interest in his job often find excuse to skip it

But this happens to lot of people. Absenteeism is a  habit of missing work, seldom for no good reason. Timeware’s absenteeism, productivity and bottom line study of 2015 shows various causes behind people being absent from work. Though sickness is the main reason; other reasons all together makes a larger percentage.

Be more successful in job
Causes of absenteeism

Many of these reasons has less to do with ‘work or problem’ and more to do with ‘balance and managing personal life’. An employer can have a range of ‘Solutions’ to address absenteeism, however if you are a promotion seeking employee than you do not want to be in the list which employers term as ‘Problems’.

Be more

Giving more and doing better can always help you to get noticed and be in good book. If you have the compatibility to perform better than what is expected from you than use it. Exceeding expectation surely helps in climbing stairs of career. If you think you cannot give more, than learn to give more. Be more agile, be more cooperative in team works, learn about your product/client more intensely, take interest in other segments of the firm.

Be more successful in job
Exceeding expectation surely helps in climbing stairs of career

Find your weakness like-it can be poor negotiation skill, lack of confidence on presentation or of lack of technical skill. It can be anything. Find it and find a solution to address the problem. You can join a course; take meditation to relieve stress or whatever the solution you can find proper to fulfill your deficiency to perform more.

Be positive

Be more successful in job
Be positive, be in charge of your problems

Being negative has never helped anyone in getting a better result. So if you have a problem be positive think constructively how to overcome it. Complaining about work, boss is surely an annoying sign plus it effect adversely to your ability to perform so do not be that annoying colleague, be in charge of your problems.

Make yourself indispensable

This is not easy. None is indispensable, but when you work for a company for a long time, do things as they are required to do or find solution in a way other cannot find you actually become a useful part of a firm.

Be more successful in job
In job none is indispensable yet corporations value meticulous and smart employees

If you can own the attitude that your work is one of the loves of your life, the actions I mentioned above are easier to demonstrate.Most of the time it is passion for work that led us to marvelous performance and make us worthy to the corporation.

An important notation to ‘Be more successful in job’-not getting involved into unnecessary power struggle

It is more of an ethics and easiest to maintain. Why call a meeting at a time you know is inconvenient for many of the team mates to attend, if you have another option? Why ask for an advantage you know is too much for the boss to accept? Why get into a conversation that does not involve you or your team and get hot headed arguing? Avoid such controversial move.

Be more successful in job
Unnecessary power struggles can  distract you and get you involved into unwanted situation

Try being The Smart and Nice one ,do not stick nose to everything comes in way, it may lead to bigger issues than you can assume.

Career growth is surely depended on many other things like power plays of master minds, company policy, and financial condition of the company. However the qualities mentioned above will help you to own you career anywhere. So if you are not getting result even trying these traits no need to worry know that the problem is not in you.

Achieve resilience

Achieve resilience
Be resilient by being confident about yourself.

It was my coworker in office,who joined 2 year after me in one designation down.He achieved his education from a better place than mine,was very involved in work like me and soon became more popular to my boss (whose work I used to worship those days).I sensed a serge of fear was crawling inside me.The fear was he will be considered as a better option to my boss.Yes competition is the word.I took him as a competition, however I decided to take the highway and believed in the technique to ‘achieve resilience’. I kept helping him with the material ,I thought will be useful for his work (while auto suggesting myself I do not need to get insecure).He happened to not continue that job for long.Many years later when I came across him, he introduced me to another colleague as an extraordinarily helpful coworker.Well, it was not a thoughtful attempt but today when I look back at my actions and how it helped me to come in peace with my insecurity,I feel like it was a coping mechanism for me.By showing someone that I am not insecure and making myself forcefully slap the fear, I was actually being resilient.Where from I achieve resilience at that time I had no clue,but today well I can give you some insight into the topic from my research.

Achieve resilience
Picture of Rumana Monzur who was beaten blind by her husband in 2011 in homeland Bangladesh, however who continued to study in brail to achieve a Masters in Canada, Picture was taken in 2013 when she looked forward to study law.

What is resilience? If ask Google the definition it will provide are many, however the one line that I liked was

‘The capacity to recover quickly from difficulties; toughness’

Difficulty which can be a- physical disability, a mental state, a disaster on earth that leaves people shocked or anything which make life harder in any way can overcome by only being resilient

Resilience is quite a scientific concept,it helps to alleviate worry ,depression or stress. It has many aspects –

Physical resilience

Physical soundness is a plus-

Physical ‘toughening’ and ‘tempering’ is a form of resilience. Physically healthy person withstand stress for longer time.

Achieve resilience
Sandra Bullock in Gravity show a tremendous example of struggles of being resilient

The person who is active and sound has more courage and strength to fight stress. A physically tough person has a stable blood pressure, controlled sugar level these elements have alliances with relieving stress or anxiety.

Exercise helps

Exercising can help to feel more physically active and relieve stress. It also increases sleep, good sleep equip human to be more resilient. Exercise improves neurotrophic factor (BDNF) which improve health of brain.


Achieve Resilience
Exercise improves neurotrophic factor (BDNF) which improve health of brain

Psychological resilience

In psychological resilience it is encouraged to view-situations as challenges, not threats.

Appraisal of a situation matters-

How a person appraisal a situation has direct effect on his brain and mind.If viewed a situation as threat brain signal fear and pituitary ,adrenal glands releases stress hormone. It raises blood pressure and blood glucose.

Challenge Vs Threat

If a person perceive a situation as challenge than he can use brain efficiently to solve the problem. His ability to think functions better than a stressed person. He even feel rejuvenated as he can see hope in the end of winning a challenge unlike an afraid person.

Achieve resilience
How brain appraises a problem, empowers it with tool to solve it

Sufficient outer supports

To be resilient while it is important to feel encouraged and be physically healthy while facing a problem, external support like–money, place to live, education, friend and family’s co operation, social acceptance can also help a lot to thrive.

If social ,financial support stays with a person, than resilience become easier.

 Looking for solution by getting involved

Luthar (2006) states that, “Resilience is defined as a phenomenon or process reflecting relatively positive adaptation despite experiences of significant adversity or trauma” In other words, One cannot claim to achieve resilience in absence of significant stressor. Rejection of a traumatized event or withdrawal from an existing stress will only make coping with the stress tougher. Resilience is not a static phenomenon it is more of a situation specific game changer.

Achieve resilience
One cannot claim to be resilient in absence of significant stressor

One technique of survival will not be adequate in all situations. A person has to get involved to understand the complexity of the situation and then act on it.


Early childhood is the base

Resilience is different in different ages. It get stronger with age and learning, though the base formed at early childhood.

Achieve resilience
cognitive and behavioral resilience are influenced by environmental factors like mother’s care and parenting style.

Kim-Cohen and colleagues (2004) using data from the Environmental Risk Longitudinal Twin Study (1,116 twins born to low socioeconomic status families) found cognitive and behavioral resilience are influenced by both genetic factors, like temperament or personality; and environmental factors like mother’s care and parenting style. He also found that even genetic components can be tailored by the environment.

Importance of learning continues after childhood-

In adults resilience is viewed as an aspect that helps someone to function normally while dealing with difficulties of a traumatic event or series of event.

Achieve resilience
More we learn easier it becomes for us to respond in certain way in certain situation.

In adolescence resilience is conceptualized both as a learning and development process and ability to cope with traumatic events.

Brain changing factor is learning

In other words learning is a key component of resilience. In last decade it has been established that our brain can changes shape, this shaping is resourced by learning.

More we experience more we learn. More we learn easier it becomes for us to respond in certain way in certain situation. New connection grows between brain cells. Learning also heal the damages made by stress like hypocampus.

Achieve resilience
learning is a key component of resilience

Jerry L. Patterson and Paul Kelleher in their book  Resilient School Leaders has shown a dimension of resilience which is pretty easy to consume and helpful to understand how to become more resilient.

These dimensions from “comprehensive resilience framework”: Shows resilience is not a one line definition. Moreover it is an ongoing process that results from a cause-and-effect chain reaction of something adverse happening to someone and reacting back to it.

Achieve resilience
Comprehensive resilience framework

Also it shows power of having stronger resilience depends on personal capacity and optimism. One who did not have a supportive childhood can still develop resilience in adulthood through attitude towards life, learning and experiences.

On a finishing note I won’t stretch more on how to be more resilient, the subject how to achieve resilience has been pretty much covered by now I believe, just want to refer to a quote from the web that simplifies the whole topic-“Resilience isn’t a single skill. It’s a variety of skills and coping mechanisms. To bounce back from bumps in the road as well as failures, you should focus on emphasizing the positive.”

Jean Chatzky

Strategies to convince people

Strategies to convince people
Today management has to communicate to the employees in a convincing way so that employer can validate his requirement.

Gone are the days when an employer could get his recruits to do as the wanted, through direct order and indirect coercion. Today management has to communicate to the employees in a convincing way so that employer can validate his requirement. In our day to day life we often feel the urge to make other understand our point of view and do as we wish. We rarely like to talk to a person whose point of view significantly differs from ours. These all are example of our need to pursue other. The science of persuasion and adaptation has a lot to do with psychology. If one can identifies what makes the other person to alter or to move from his position than 60% of Strategies to convince people is acquired.

Here I shall be discussing how to convince other in context of psychology and in terms of popularly identified persuasion techniques.

  1. Some proven attitude change approaches
  • Analogy and examples work as very useful convincing techniques
  • An attractive well dressed speaker can convince better
  • Calm and confident approach helps big time
  • It is suggested to look into eye to engage the person
  • While giving a messages, be careful that it does not look like it is trying to pursue someone.

  • Research says showing a neutral approach helps
  • Never feel or show doubt on own opinion for a blink of eye
  • Show respect even when other person is illogical and invincible
  • Presenting arguments from both sides while refuting wrong side.
  • When only two people are to present with no time of interval, than the first person gets more point to convince.
  • When only two people are to present with a reasonable interval than the last person gets more power to convince
  • Audience aging 18-25 are easier to convince
  • Lower intelligence and low to moderate self esteem in audience, can go in favor of the speaker
  • Neutral words and words that do not stress on the sentence are more persuasive.
  1. Use picture

The adage of ‘A picture is worth thousand words’ is very applicable in this context. A few important findings about picture as a method to convince people are stated below

Strategies to convince people
picture is worth thousand words in dragging attention
  • If a picture of a celebrity is given while publishing the statement that he/she has died;than it gets more credibility, however same news without picture is mostly either overlooked or not taken seriously- Found in a research by Victoria University of Wellington in New Zealand.
  • Relevant pictures are best to be used as a convincing technique, yet totally irrelevant picture can also drag attention more than news without any picture.
  1. Use uncertainty- 

Showing certainty and using definitive words, while trying to pursue someone does not work as good as showing a little bit uncertainty does. Research from Clarkson, Tbormala and Rucker shows that Emotional attack bring resilience whilst cognitive attacks softens the defense. It is also termed as Hypothesis. Specially when it’s a matter of

Strategies to convince people
convincing an emotional person than using neutral and uncertain attitude works most
  1. Give an inch and gain a mile

Agreeing on a smaller issue with the person one wants to convince puts him in the mutually assertive position. Other person feels more common with the speaker. This helps him to feel winning and less pressurized. He will open up about speaker’s issue and further positive and logical discussion will lead to speaker’s favor.

Strategies to convince people
Agreeing on a smaller issue to gain a bigger thing is a good bargain technique
  1. Information Manipulation Theory

By deceiving, telling untruth or partial truth, confusing the listener one can sometime convince people or slightly changing the subject on which presentation is suppose to be made one can attain other person’s confidence and pursue him.

Strategies to convince people
By deceiving, telling untruth or partial truth, confusing the listener one can sometime convince people

This age old technique of persuasion is known as Information manipulation theory. This theory involves convincing a person or group by knowingly breaking one of these four untold rule of conversation-

  • Quantity: The Information provided is complete
  • Quality: The Information provided is ingenuous and accurate.
  • Relation: The Information provided is relevant to the conversation.
  • Manner: The Information provided is easily understandable, body language, tone of the speaker everything are in sync with the belief that the information is pure and unquestionable.
  1. Scarcity Principle

This technique is most in use in marketing. When shops gives advertisement on limited edition (scarcity of quantity) , clearance sale for a short time (scarcity of time) then they create this need among people to have something before it is sold and becomes unavailable for good.

Strategies to convince people
Scarcity principle works when one believe resource is scarce and he need to own it before it socks out

This is called scarcity principle; the urge to have something one believes is scarce in nature. One wants to spare himself from the regret of not having it so he owns it ,sometimes without thinking if he really needs it.

  1. When minority revolt

In a team, sometimes minority may have a different opinion. If the minority is certain of the opinion and show four major attributes that is required to establish their argument than majority will subdue. It so happen as many members in majority group are mostly delusional or just support the majority as a trend, without really believing the vision..In such scenario when a minority rises with a

  • Consistent opinion
  • Confidence in presenting different views and confidence on correctness of the value
  • A neutral approach while presenting ideas
  • The strength or resisting attitude when being rejected or confronted by the majority.
Strategies to convince people
If the minority is certain of the opinion and show four major attributes -confidence,consistency,neutral approach,strength than majority will subdue.

If these approaches are confirmed in presenting a minority belief than conversion of whole group’s approach is likely.The other name of this approach is conversion theory.

  1. Social Influence

We are mostly influenced by the supremacy of the person who is trying to convince. If we see the person or company as a trustworthy source than we believe them easily and get persuade. So while trying to convince someone, if we present some data from a reliable/authoratitive source than chance of convincing raises.

Strategies to convince people
We are often convinced by the person who has more social acceptance,peers in the society have more convincing power onto us


  1. Sleeper Effect

A persuasive message will become less persuasive with time; however sometimes under right circumstances a message from low credible source will become very persuasive. And absentmindedly we will value the message more forgetting the quality of the source.

Strategies to convince people
A persuasive message from an unreliable source can get more importance and credibility under right circumstances.

For an example a sleazy car salesman told me about 3 cars and said buying anyone is a wise decision. I come back to office and see my boss bought one of those models and says it is good. I assume other models are good as well and forget the impurity about the source of primary information. Being persuaded I go for one of the other cars among three model, and in future find that it was not as good as the boss’s.

Bottom line of the story is if we want to pursue someone to do something we can compare it with something he has value or faith in. Later he may fall for doing what I asked forgetting about my influence and remembering his good experience of the other thing I compared it to.

Persuasion is a tricky business. Using only this skill can sometime change a person’s life. Mindfully or mindlessly we more or less use this tricks in everyday life. So knowing the science of persuasion will only open more alleys for us. Knowing the essential strategies to convince people  will increase chances of winning a negotiation and getting things done in our way.

Fearing change vs Accepting change

Fear of Change is something that resides on everyone. Even in mind of very strong and driven people fear of uncertainty that may arise from change do exists. That does not mean that they stop adapting new ways or technology or something as minute as a new trend. I like a quote of  Coco Chanel that simplifies the take on Fearing change vs Accepting change-

Success is often achieved by those who don’t know that failure is inevitable.”

Successful people are not all same. What works for one not necessarily work for someone else. However if we gather some successful people from different industries we are likely to find some commonality, like-drive, passion, adaptability etc.In most case when confronted with the challenge of Fearing change vs Accepting change they chose to accept change.

Fearing change vs Accepting change
Success is often achieved by those who don’t know that failure is inevitable

If the fear of change or trying new things had got better of then we could never experience food in age old places like Starbucks coffee or Pizza hut. These legendary food chains along with many other organization has adapted to changes. They started new flavors, changed advertising campaign, opened branches to unfamiliar and untapped markets, hired people from unfamiliar races and many more changes they must have gone through until now, as it was impossible to function and succeed otherwise.

Fearing change vs Accepting change
Change brings stress,and fear of change bring more stress

Still there are things that freak us out and if it is in our hand we try unmindfully and vigorously to resist change.

The fear of change is named as  Metathesiophobia. But simple fear is not termed as phobia it does become so when it gets out of control.

Change is Stressful

Change is such a shapeless, colorless, odorless issue that has the capability to question every comfort of ours, every known fact we use to cling to. We are afraid of the uncertainty that is associated with every change, whether good or bad. We feel much stressed to think about change or make a change. Like Many of us fear to get married, have children, move to a new country ,enroll into a new academic course sacrificing a job, switch a long practiced job, fear of losing a near one. All these issues are related to big changes in our lives and therefore scare the hell out of many of us.

Fearing change vs Accepting change
We are afraid of the uncertainty that is associated with every change, whether good or bad

The truth is whether we like it or not life will go through changes and we will have to adapt to it. If we deny to accept changes our life will only suffer from unnecessary stress because resisting change is also stressful.

Even if positive things happen from changes, we still go through stress. All adjustments causes stress, positive or negative. So rather than freaking out it is better to make some change in the way we view the event of change or the adjustment we have to make for the change.

Not only successful leaders who coped with changes well it is every one of us, who has gone through major changes in life and adapted to it. Still when it comes to the question of defining change I would rather quote an expert Roger S Gil-

A modification to a present environment,a situation,or physical/mental condition that results in circumstances that challenge their existing paradigms.

Why we cannot accept change

Fearing change vs Accepting change
prospective on change depends on our memory and how our brain is used to accept a thing as good or bad,our global IQ,our persistence and our mood.

From childhood to old age all the changes we face like-growing with family, leaving them behind ,finishing school, getting married, divorced, remarried, having kids, changing jobs all these change may impact us and the way we live. But it is not only on the event how we perceive change.

Our prospective on change depends on our memory and how our brain is used to accept a thing as good or bad. Also it depend on our take on life, global IQ ,our capacity to sustain and our mood. So whether we will perceive a change or the events followed by a change as positive or negative is largely dependent on our core belief and our system to translate an event.

The psychometric meter of measuring stress by Holmes and Rahe shows that every amount of change in person’s life is bound to result some amount of stress. Funny thing of their finding is that even good things that gives us positive energy and we recognize as some most precious happy memory also extract some amount of stress. So stress is inevitable whether we resist change, we adapt change, we like the events caused by a big change or we dislike the events caused from the change.

Change is more difficult with age

Have you ever given your grandma an iphone who never used a Smartphone earlier? Have you ever seen the childish tantrum of a big brother when he is introduced to his new baby brother? May be yes.The thing is there are some things in our mind we are so comfortable to deal with we fear to lose it or can’t accept any change on it. Our core beliefs on something totally control how we will react to a change.

Fearing change vs Accepting change
Acceptance of change decreases with age

In a Field research corporation’s a survey of 2,502 dual eligible beneficiaries (aged people) of 7 California countries, who are eligible to take medical care under Cal MediConnect, many people refused the new care despite knowing it was a privilege. Most common responses of the people who opted out of the program were

  • “I was satisfied with my current health care services and didn’t want to make any changes” -cited by 84%
  • “I didn’t want to risk losing my doctor” –cited by 71%.

How brain reacts to change

Whenever we try a familiar thing we feel confident and risk free, however as soon as it offers us a different result than usual, our brain reacts quirkily to it.

Fearing change vs Accepting change
Brain has a picture of how life is suppose to be, what is normal. This picture is built based on our experience of life, our core beliefs and normality. It tries to prevent changes and with the fear of changes brain behaves illogically.

As we do not know the results that can occur for changes our brain gives us signal of danger and it unnecessarily creates problem and we try to resist the change. This is basically a game of brain. Brain has a picture of how life is suppose to be, what is normal. This picture is built based on our experience of life, our core beliefs and normality. It tries to prevent changes and with the fear of changes brain behaves illogically.

Thus example of perfect world that we have in mind is greatly influenced by our childhood experiences. Because unlike an adult brain children have less memory to compare everything happen around them. So once we are adult and our brain already has set benchmarks based on childhood and subsequent age’s memory we become less adaptive to changes. Bottom line is sooner we learn something harder we cringe to it and more difficult it becomes to believe and learn something totally different from it.

Defensive brain

Fearing change vs Accepting change
When most people around us agree with our beliefs we feel relaxed and we feel easy to deny the changes in outside world

We want cushion in life to keep ourselves comfortable. This cushion is bunch of like-minded friends. When we are surrounded by people of our belief we can relate quickly to them and  can ignore the fact that outside our belief there lies a world which may be right too.

It works because of illusion of insight.

According to Wikipedia

The illusion of asymmetric insight is a cognitive bias whereby people perceive their knowledge of others to surpass other people’s knowledge of themselves. This bias seems to be due to the conviction that observed behaviors are more revealing of others than self, while private thoughts and feelings are more revealing of the self.

A study finds that people seem to believe that they know themselves better than their peers know themselves and that their social group knows and understands other social groups better than other social groups know them.

Bottom line is when most people around us agree with our beliefs we feel relaxed and we feel easy to deny the changes in outside world. We do therefore ignore conflicting information and choose friends being biased by the value that they are like us in core beliefs.Hereby we choose to avoid change when face the challenge Fearing change vs Accepting change.

Fear of loss of time, effort and money

Fearing change vs Accepting change
Brain fears loss due to change.Mostly brain process everything against an expectation and if result comes any short of that vision than we perceive it as a loss.

In most cases we do not embrace a change or try to avoid it because we are in fear that the effort that we will put into the project will lose in vain. Our time money and effort may not be recognized or serve us the value. This is why we do not want to let go of a failed relation despite knowing deep down that it will end. We fear to start a business giving up a certain well paid job because we fear to uncertain loss of money and time.

Fearing change vs Accepting change
In most cases people do not embrace a change because people fear that the effort and time that they will put into the project will lose in vain

Actually irrespective of the positive or negative outcome the time has not actually wasted. It is the nature of life to explore things,go through changes and take on new things from it. End of the day it is not about the destination but the journey, but our brain does not perceive things from this point of view. Mostly brain process everything against an expectation and if result comes any short of that vision than we perceive it as a loss.

Some wise people like Michael Jordan have understood the process that is why he told “I can accept failure, everyone fails at something. But I can’t accept not trying.” 

How to live with change

  1. Accept-

Fearing change vs Accepting change
Only way to get rid of fear of change is to accept the change and associated outcomes.

Only way to live with change is to accept it. It is our brain that does not like uncertainty and unknown facts. If we go through many changes and get used to the fact that we have unbreakable power to survive changes than it is likely that in future we won’t be change averse. However it is not easy, it will require accepting challenges and trying different things that we used to avoid because we feared the change. it can be as small as using a new technology or as hard as learning a new language or letting go of an age old ancestor’s place for obvious and realistic reasons.

  1. Live with the consequences

If a change causes us to cry out loud in washroom, having nightmares or mood swings. Chances exist that we will want to avoid that way and go another direction. If we do so, than we are not accepting change or coping with it. Referencing Mia Hamm I would say

Failure happens all the time. It happens every day in practice. What makes you better is how you react to it.”

We have to accept the change and to accept the fact that we cannot avoid change. So we must not go doing unnecessary things to avoid changes. Rather let us go nuts, take the stress that is inevitable part of any major change while embracing the change.

Fearing change vs Accepting change
We cannot cushion ourselves only because we behave irrationally while face the stress from change.

If do not let ourselves to go out of the comfort zone than we will be blocking our way of progressing. We cannot cushion ourselves only because we behave irrationally while face the stress from change. If we let ourselves out in the world of change accepting to experience the distorting emotions and stress that may come from change than we are coping with change and high chances exist that in future we will behave less dramatically as we will already get the strength to cope with it and have learn to survive with the odds.

3.   Use stress reducing methods


  • Eat healthy
  • Stop worrying that are out of our control
  • Go step by step while embracing change, face small problem and concentrate on solving little problems.
  • Try being optimistic
  • Share the stress with a trusted person or a therapist
  • Exercise regularly-it helps to release pent up tension and energy
  • Try meditating or any other hobby that helps to relieve stress, it can be as simple as walk with your dog or play with your children.
  • Try volunteering or some selfless act for mental peace

There is a very thoughtful quote of Vincent van Gogh I would like to share at this note- “What would life be if we had no courage to attempt anything?”

Finally a very recent example from lack of coping with change and how it lead towards biggest throwback can be Nokia’s Ceo’s speech when it was acquired by Microsoft-He said

“We didn’t do anything wrong, but somehow, we lost”

One thing is for sure to happen as long as we do not adapt to changes, learn new things we need not do anything significantly wrong to doom ourselves, because we are already doomed by not trying.

Brilliant ways to show confidence – How to appear more confident when you are not so confident

Psychologist says Brilliant ways to show confidence is through right body language.Some body languages are directly related to show confidence while other shows nervousness.

They say ‘fake it till you have it none can tell the difference’.
I must agree that I have faked confidence several times in my life. When I was on a stage presenting a case for the first time (and many more times later on). During job interviews, Before entering IT to deliver my baby. Showing confidence is something I treated as a sign of strength.We are all strong to some extent but then there comes the moment of weakness too,which very often we want to reveal. If you feel the same than you may like to remember these brilliant ways to show confidence in future.

Brilliant ways to show confidenceKeeping eye contact means you are paying attention and you are not nervous Taking eye off now and then or not maintaining eye contact reveals you are thinking in mind and trying to avoid the person or being intimidated by him to some extent.

Smile :

Confidence is shown in a natural smile. While making a conversation do smile often. Those who are not confident smile seldom in a conversation or never smile at all.

brilliant way to show confidence is to smile
a powerful way to show confidence is to smile



posture brilliant ways to show confidence when you are not so confident

A straight posture is sign of confidence. If you are a sloucher in general try maintaining straight posture during important conversation, practice it at home and try maintaining it always. Slouching is viewed negatively when it comes to the question of a confident body language.


A confident person never vibrates legs. he sits he may sit in a comfortable and easy manner but not so comfortable signaling that he is sleep deprived and going to get a nap. A sign of fidgeting. Any uncontrolled movement of body part like leg, hands even too many blinks are sign of nervousness or stress.

Standing up straight

Brilliant ways to show confidence through non verbal ways
How you stand says a lot about you

A very important sign of confidence. In front of mirror you can practice with your shoulder a little thrown back and the difference will be visible to you. Many genius and power people may not stand up so straight. Slouching is a common bad habit, however standing up straight shows you are not afraid. So there is no harm in practicing it, it is even good for your back bone.


handshake a brilliant way to show confidence when not so confident
handshake a brilliant way to show confidence

A shaky approach and a numb hand during a loose gripped handshake will cry out loud about your nervousness more than you can imagine. So do not be so vulnerable and do shake hand when meeting someone to whom you want to make an appeal. Even if you do not feel the need. A firm handshake shows-eagerness and confidence. Remember not to hold for too long or too tight.


When we describe someone or have to identify someone from behind we focus on how they walk.You must have hear phrases about people like-“That man who creeps” or “a man hastle by”.We unknowingly judge people by their moves and it is quite logical.A person with nothing to do walk differently than a man with having an important interview in 15 minutes.

So Walk is an important feature. Take large steps. It signifies you know where you are heading and shows that you are fast and active, all are associated to more confidence

Think before speaking:

Well it is more of a habit and requires practice, however if you are nervous you may not be able to think clearly before speaking.

think before speak brilliant ways to show confidence
Confidence is reflected in the words coming out of your mouth

If your thinking ability has not fully collapsed due to nervousness than try to think about the words coming out of your mouth. We can sometime act funny or sound meaningless when speak in nervousness. If it is a pre planned meeting you can think ahead of some topics for conversation. This tactics will make situation easy and help you to feel more confident as conversation progress.

Dress for success:

If you believe you are looking presentable and smart than 50 % job is done.Appearance is a very big turner in any situation. If it is a pre planned meeting or interview it is wise to be careful about what you wear and how comfortably you can carry it.

Abrilliant way to appear confident is to look presentable
Appearance is a very big turner in any situation

We all know what formal dressing means,sometimes one may need to look presentable and appealing however dress should not speak more than you.

There is nothing wrong in being confused or not always confident.However in the world we live we very frequently need to make an impression by showing our confidence.It can be a dream job interview, a parents teacher meeting or meeting the father of the girl you are going to marry. Definitely you do not want to lose the chance to create the impression!So you can try these simple techniques and can see the impact.